PAST PERFORMANCE
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: Atlanta 1996
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PAST PERFORMANCE: WOODSTOCK '94 and '99
Target transported 29,000 fans from over 40 states and 20 countries - by motorcoach, airplane, boat, helicopter, and private cars and limos - to the two Woodstock reincarnations. Target's VIP packages for sponsors like Pepsi, MTV, A&M Records, Viewers Choice, and Polygram also included backstage access, accommodations at the same hotel as the celebrity bands, unlimited entry and exit from the festival grounds, and 24-hour shuttles.
Target Logistics has replicated this transportation model used for Woodstock for Phish's Lemonwheel festival, Bonnaroo, and The Rolling Stones Bridges to Babylon Tour.
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